Tuesday, May 30, 2017

For Almost Everything. Almost. by A.1. Article: http://bit.ly/1Sd2KVD

WARNING! This campaign is hilarious. ??

"Kraft Foods has decided to re-brand A.1. by removing "steak" from their name and encouraging people to use the sauce on almost everything.

They posted this screenshot of their Facebook fan page changing their relationship with steak to "it's complicated."

Consumers can be resistant to a re-branding if your product has been solidified in their mind as one thing, but using humor and social media is a great way to build awareness and get people excited."

Video: https://y2u.be/I2XFglTo6bg

#hilarious #greatcampaign #rebrand #socialmedia #socialmediamarketing #itscomplicated

Posted at 11:22 AM